Gut Rumbles
 

October 08, 2004

how I won the contest

The beers involved in that taste contest years ago were Budweiser, Pabst, Old Milwaulkee, Heniken, Miller, Loenbrou, Bush "Alpine" and Coors. The Coors had to be bootleg beer, because it wasn't sold east of the Mississippi River in my college days. That was the trick question in the mix, but I drank it before then and I knew the taste.

Budweiser-- Easy to spot. I can taste the rice and the beechwood.

Heniken-- No problem. That's always had a tinny aftertaste to me.

Pabst-- Piece of cake. Tastes like skank-water.

Miller-- I'm not sure what it is, but there's something about Miller beer that I don't like. My brother LOVED it, I and drank many of HIS beers when I came to visit. (I'll drink ANYTHING when it's free) I recognized that taste right away.

Louenbrou-- Easy. The only one that tasted like a real beer.

Coors-- Pure-ass water. Doesn't even TASTE like a beer. Easy to identify.

Bush "Alpine"--- Hell, I knew that one right away. That's what I drank most of the time, in the old 14-ounce cans. College students concentrate on getting the most bang out of their beer-bucks.

Old Milwaulkee-- I picked that one by process of elimination and I was amazed by how good it was. Old Mil was CHEAP beer, but it tasted pretty good.

Anyway... that's how I won.

Comments

You mean Coors has always tasted that bad? How in the hell did it get so popular?? I mean I hate, HATE the taste of beer, but Coors lack of taste is putrid in itself. Yecch.

Posted by: caltechgirl on October 8, 2004 05:05 PM

I AM impressed, Acidman. I am an incorrigible beer drinker, BUT not sure at all I could match THAT feat. My sincere kudos.

BTW -- Anybody remember Jax beer? And do they still make it? An older friend of the family who used to be in the beer distributing business told me at one time it was the largest selling beer in the South (I am including Texas in that definition, Acidman! :-), and I remember as a kid, and then a teenager when I started loving the hops, that there sure was a lot of it around. But, then like Schlitz, seemed to have just dropped out of the picture...

What always facinated me a bit was how a beer big in one part of the country is considered horse-piss in another. I understand Carling Black Label is a favorite in the northeast...but I don't think you could give it away in Texas (unless, of course, it is after hours and the party is still going strong and somebody has some).

Speaking of horse-piss -- and as a Texan I almost hate to say it -- but Lone Star Beer, even though it used to tout itself as the National Beer of Texas, fits into that catagory far as I am concerned.

Posted by: TexasReb on October 8, 2004 05:55 PM

Jeeze, Coors Beer - what a disappointment THAT turned out to be. I grew up among beer drinkers such as my dad and uncles and all of their friends. (Even my grandmother had a beer every once in awhile.) But, being a young'un and from KY, I had never even heard of Coors until I joined the Navy.

For the first three years of my conoe-club career I was stationed on the east coast. And during that time, all I ever heard from the guys who were from out west was how all of our beer in the east was horse-piss and that Coors was the holy grail of beer. (We won't venture a guess as to how those guys knew enough about the taste of "horse-piss" to be able to make the comparison.)

Well, in the summer of 75, I was transfered to San Diego. Among the many delights of that city was the fact that I would finally get to sample some of Colorado's finest.

GAHH! It was terrible! The best way I could describe it was to uncap a bottle of Stroh's and leave it out all night. Well, maybe not that bad, but you get my drift.

I'll take just about anything over a Coors.

----------------------

Texasreb - I remember Jax Beer. Wasn't that from a brewery in Jacksonville Fla.?

There used to be a lot of small local breweries in the midwest. I think just about every medium sized city had at least one. Here's a few I remember from my yoot...

Fall City Beer - Louisville KY
Sterling - Evansville, IN
Dixie Beer - New Orleans
Oertle's 92 - Cincinnati (I think)

And then there was Olympia Beer from Olympia Wash. I liked that one, but couldn't get it outside of the Northwest.

Roy

Posted by: Roy Greenwell on October 8, 2004 07:31 PM

Roy, I am THINKING that the Jax Brewery of best-selling fame was (is still???) in New Orleans. BUT, that the name itself may have indeed orginated with a local beer first brewed in Jacksonville, Florida.

Hell, one of those things I seem to have remembered reading somewhere but can't back it up for diddly squat! LO

Your list of local brews was interesting. A few I remember back in my own youth in Texas were:
Falstaff
Pearl
Buckhorn
And that infernal brew, Lone Star!

Posted by: TexasReb on October 8, 2004 07:56 PM

I liked Iron City beer. Brewed in Pittsburg, I think. That brewery shut down years ago.

Posted by: Acidman on October 8, 2004 08:03 PM

A few things:

Coors got popular because you couldn't get it east of the Mississippi. There's a whole lotta people east of the Mississippi that had a hankerin' for somthing they couldn't get. The fact it tasted like piss water didn't matter. It was tough to get.

The big local beer in Pittsburgh now is Yuengling. It's not too bad. Cincinnati has Hudepohl and Cleveland has POC (Piss of Cleveland). Lots of local breweries have gone out of business. I grew up in the Cincy area and remember Hudy (the only one left), Berger, Schoenling, and Weideman. You can still get Genny Cream Ale but they're not shit compared to Schoenling "Little Kings" I haven't seen them in years, though.

Posted by: Ralph Gizzip on October 8, 2004 08:12 PM

What ever happened to Schlitz? That one used to be big seller too.

First real job I ever had was at a bait and beer store (I was 15 and it was 1973) and the biggest selling beers were (in order)
1. Budweiser
2. Coors (yeah, it was water, but the advertizing made it sell like hell)
3. Schlitz
4. Jax
5. Falstaff
6. Pearl

This was Wichita Falls, Texas, by the way!

Posted by: TexasReb on October 8, 2004 08:17 PM

Ralph, That's as good an explaination as any I've heard.

Remember the movie "Smokey and the Bandit" It was made sometime in the 70's and was about a bunch of yahoo's smuggling a truckload of Coors to the east.

Posted by: Roy Greenwell on October 8, 2004 08:30 PM

My roommate and I used to buy Jax beer for $3.50 a case every time we went to Florida. We'd fill the trunk up with that stuff.

It wasn't bad beer, either.

Posted by: Acidman on October 8, 2004 08:44 PM

Are any of you rookies familiar with "Genny" cream ale?

Posted by: Bob in the hills on October 8, 2004 08:54 PM

Bob, I've pissed more Genesee creme ale than I care to recount. My college roomie turned me on to Genny as well as the aforementioned Iron City. The best thing about Iron City was the team picture of the Steelers (Bradshaw era) on the can.

There's a bar in Atlanta (Euclid Ave. Yacht Club) that sells 16 oz Schlitz in the can. It's the main reason I stop by when I can.

Rob, the think I hate about Miller is the sweet front taste and the greasy mouth feel. I guess that's why the 8 oz ponies were so popular in high school. You could get your girlfriend to drink it.

Posted by: tybee mike on October 9, 2004 09:47 AM

I'll be dammned...

http://www.jacksonvillestory.com/Picture%20of%20Jax%20Beer.htm

Posted by: TexasReb on October 9, 2004 10:30 AM

In the 60's (my 20's), the local beer distributor delivered cases of long necks for $3.20, if you had the deposit bottles. Didn't even have to be home, just leave the empty cases in the carport. Had a standing order for 2 cases Monday, Wednesday & Friday.

Pop drank Fallstaff till they quit making it. I've had it all over the states, so I don't think it was local.

Ever hear of Griesedieck Brothers? Used to sponsor St L Cards radio. Pronounced greasy dick.

I was a beer drinker. The few I didn't like, but drank if I had to: Carling, Blatz, Schlitz, Pabst, Coors, Jax (really, really cheap when I lived in Tx) & Lonestar. Most American beers, especially Bud, turned to horse piss some time in the 70's. Miller & Stroh's kept their bite for me. Old Mil was good with sour cream sardines. I can proudly say I've never tasted a training (lite) beer.

Try Anchor Steam if you get to N Calif, Old Style &/or Burgie in Chicago, Naragansett, Schaeffers or Molson's in the N E, if they still make em.

Strains of all the damn commercials are running tangled through my mind now.

To give you an idea of how long since I had any, I tried all the Mexican beers while living in Laredo or visting M & P in San Diego. Carta Blanca, Bohemia, XX, XXX, San Miguel, Tecate, etc. Never heard of Corona before I had to quit.

Posted by: Larry on October 9, 2004 11:37 AM

PS: I've seen the Jax brewery in New Orleans.

Posted by: Larry on October 9, 2004 11:38 AM

To be honest, I love Coors! Coors regular or Killians Red (a Coors brand) is delicious. The worst tasting beer I have ever had was a tie between Blatz and Budwieser. To me, Bud has a very manufactured taste. I understand what you are saying about Miller beer. While I do not think that it is bad tasting, it is a "sweet" beer that takes one or two to get used to. They cold filter it which makes it taste like it does.

Posted by: Terry on October 16, 2005 01:16 AM

My best ever bargain was a drive in in Austin Tx ....Southern Select in pitchers....

Posted by: rbmiller on December 13, 2006 12:54 PM

Was looking at some JAX Beer memorabilia online when I came upon this web site. I would like to make some comments and provide some insight on the history of JAX and Coors.

My father was the largest JAX distributor in the country. JAX was available in only 7 southern states. The Fabacher family of New Orleans owned it. Robert and Larry Fabacher (brothers) ran it when I went to work with my father in 1963. In Texas JAX was #2 behind Lone Star or Pearl in sales during the 40s, 50s and 60s. I still have sales figures my father kept on each beer brand sold in Houston. You couldn't give away a case of Bud, Schlitz, Miller or Pabst back then! The Fabachers developed an excellent lighter beer called Fabacher Brau in the early 70s. Around 1971 or '72 the Fbachers sold the brewery to the Meister Brau Brewery in California. Guess what? JAX distributors were the first to sell a beer Meister Brau made called Lite. About two years later Miller Brewing Company bought Meister Brau and the rest is well known regarding Lite. I still have a can of Lite Beer from Meister Brau.

Regarding Coors webecame distributors for the Coors family in 1975. It was known then as America's Fine Light Beer. We had our ups and downs with the brand. People either love or like to hate it. I have found that those who hate it haven't had one in many years. Only Coors Banquet and Budweiser were brewed with rice. An interesting fact-Bill Coors developed the aluminum can and Coors was the first beer sold in aluminum. Many of the Coors family are mainly engineers so production quality and innovation were more important than advertising.

Coors merged with Molson a few years ago. They still make Killian's and Blue Moon as well as their other better known brands.

Cheers!

Posted by: Joe Polly on June 7, 2008 01:02 PM

A couple quick things.
1. My father ran a liquor store in the 1950's and I remember him calling Griesedieck Brothers 'slipery richard'.
2. In my early days (late teens) we used to have a joint that served almost anyone they knew. We would shoot pool and drink Fallstaff as it was 5 cents cheaper at 15 cents / bottle. As a teenager cheap and a buzz was more important than taste.

Posted by: Richard on October 17, 2009 01:34 AM
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