Gut Rumbles
 

October 05, 2005

science, science, science

Is there ANYTHING that some "scientist" isn't studying now? Here's a really impressive piece of shit research for you to...ummm... digest.

The results: When classical music was played, patrons spent on average $40 per person, compared to $36.75 when pop tunes were featured and $35 when there was silence. The music of Beethoven, Mahler, and Vivaldi encouraged patrons to spend more on dinner, especially on luxuries, such as coffee, dessert, fine wines, and appetizers. Why? The researchers speculate that classical music makes diners feel more affluent, cultured, and sophisticated so they are more willing to spend money on items they equate with such qualities. Study leader Adrian North said classical music makes us "feel a bit posh. In a restaurant, this has the effect of making you spend a bit more money."

That's science if I ever saw it.

Comments

Whose tax dollars funded that essential scientific study?

Posted by: Maggie on October 5, 2005 07:28 AM

I wonder how much less they get when they play rap? If I walk in a business and hear it I just turn and walk out.

Posted by: GUYK on October 5, 2005 09:28 AM

What, next jungle drums should get you a refund already? Free dinner?
Gahhh.....

Posted by: acckkk on October 5, 2005 11:24 AM

Sounds about right to me. And I love mexican food, but I can't stand the cucaracha bullshit music in those places.

Posted by: Bane on October 5, 2005 01:34 PM

Let's talk bars.
Better play country and western.
Makes the take a LOT better.
Why else are people in there drowning their sorrows,
except over their last fucked up relationship,
and looking for a pickup ?

Yeah, she got my house and pickup, but I got my dog.

Posted by: Dan Pursel on October 5, 2005 10:04 PM

Got to agree with Guy.

Hip hop or rap music will send me straight out the door most ricky tick.

Classical music is played at my railway station and the local thugs hate it and have disappeared, much to the relief of the travelling public.

Posted by: Henry Blowfly on October 6, 2005 10:39 AM

I don't know who is funding this study but if I owned a restaurant this is one piece of information I would like to know. Anything that would put more money in the till--decor, food type, music.

Posted by: joated on October 6, 2005 04:42 PM
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