July 11, 2003
there is no god
When I was in high school, Converse All-Stars were the ONLY cool sneakers to wear. I still remember them fondly from many a practice and many a game on the basketball court.
I am horrirfied by this story. Nike is buying Converse? They're going to brand a swoosh on Chuck Taylor's forehead and turn him into one of the undead?
NOTHING is sacred anymore.
The Converse All-Stars high tops were the only shoes to wear when I was in elementary school. Anything else were referred to as "buddies". We even had this little jingle we would use to taunt those who dared to wear buddies:
Buddies, they make your feet feel fine.
Buddies, they're just a dollar forty-nine.
Don't mess with the Chucks!
I've always preferred the original unbleached-canvas high-tops. Perfect skateboarding shoe except for one thing, you can easily go through 1 pair a week subjecting the soft rubber soles to the grip-tape of a skateboard...
The Converse headquarters are only about 20 minutes from where I live and the local paper claims nothing is going to change.........hmmmm, seems we've all heard that before....
I live 15 minutes from Nike HQ in Oregon. I believe this purchase is Nike's continued interest in the "retro" look. Currently they are selling lots of vintage style shoes (I saw the old white Nike with the red swoosh in the store the other day - when I was 10 that was the only shoes I would wear) and Converse line fits into this strategy. Also, lots of "grungy" kids wear them today.
But I actually think they had some spare change in their pocket they needed to do something with. $305 Mil just doesn't fit in the coffee can on the dresser
It looks like this may actually be good for Converse--they're only 2 years removed from bankruptcy, and had roughly 2% of Nike's sales last year by dollar total. It remains to be seen how much Converse's culture will change.